Marketing Tactics

Washington, D.C. – U.S. household purchases rose 0.5% in November 2013. According to new figures from the U.S. Department of Commerce, this followed a 0.4% increase in October that was larger than previously reported and is the largest increase since July 2013.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Los Angeles – Costco and Nordstrom were the number one and two ranked retailers in terms of their return policies, according to a new report from personal finance site GoBankingrates.com. Costco received kudos for having no time limit and full cash or check refunds, while Nordstrom got credit for having no formal return policy or time limit.

Chicago -- Rough weather last week prevented many last-minute shoppers from getting to the stores to finish up their holiday purchasing. ShopperTrak reported that for the week of Dec. 16 to Dec. 22, GAFO in-store retail sales decreased by 3.1% from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2% compared to the same time period in 2012.

The heartwarming story of a pit bull rescued from a life of torment as a bait dog earned the Pet Rescue Center in Mission Viejo, Calif., a $100,000 grant from the Petco Foundation and Ellen DeGeneres and her natural pet food company Halo.

The rescue group was chosen from among 4,500 submissions and awarded a check during the "Ellen" show on Dec. 23. Thirty-three other animal welfare groups split $500,000 as part of the Petco Foundation’s Holiday Wishes Grant Campaign.

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.

We have reached the time of year when everyone wonders whether they made the “naughty” or “nice” list. Here are a few suggestions for omni-channel retailers who want to ensure Santa (and your customers) place you firmly on the nice list.

Recognize Channel Differences and Limitations

Las Vegas – FacialNetwork.com is releasing a beta app called NameTag for Google Glass. The app can spot a face using Google Glass' camera, send it wirelessly to a server, compare it to millions of records and in seconds return a match complete with a name, additional photos and social media profiles.