Marketing Tactics

PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

BENTONVILLE, Ark. — As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

The winning nonprofits were selected from more than 21,677 nominations submitted in November by Facebook users who felt compelled to enter and describe the community impact made by their favorite nonprofit organizations.

TORRANCE, Calif. — Smack Sportswear, a maker of custom-designed volleyball and beach active apparel, has lured the former True Religion Apparel executive Charles A. Lesser out of retirement and into its CFO spot.

Smack manufactures its Southern California-inspired apparel in its headquarters, five miles away from the home of beach volleyball.

The March of Dimes trustees elected Deidra Merriwether and Will Smith as the charitable group’s newest board members.

Merriwether serves as SVP and COO of Kmart and Sears format at Sears Holdings and Smith is SVP of marketing for Brown Shoe Company. Merriwether and Smith join a group of more than 30 trustees as the organization prepares to celebrate its 75th anniversary next year. March of Dimes trustees, who serve as volunteers, represent the public in governing the organization and advancing its mission. They serve five-year terms.

Online sales are up 13% so far this holiday season and approaching a record $27 billion, according to the latest tally from the digital measurement firm comScore.

From November 1 through December 7, comScore puts total online spending at $26.8 billion, up 13% from $23.7 billion during the comparable period last year. Last week saw spending on December, 3, 4 and 5 each surpass $1 billion, according to the firm. That brings the number of billion spending days to seven. The highest volume day so far was Cyber Monday when sales hit nearly $1.5 billion.

Boca Raton, Fla. -- Office Depot announced it is launching one-hour, in-store pickup for items purchased on its website. There is no shipping fee for the new pickup service.

“The holiday season is in full swing, and this is another way to enhance the shopping experience for Office Depot customers regardless of whether they choose to do so in-store or online,” said Mike Kirschner, SVP e-commerce for Office Depot. “We are proud to be the first office supply chain to offer this free one-hour pickup service for our customers.”

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

LAKELAND, Fla. — Retired Publix president and director emeritus Mark C. Hollis has passed away at that age of 78.