Marketing Tactics

New York -- Beginning on Friday, Dec. 20 at 7 a.m., 37 Macy’s stores in select cities across the country including Macy’s Herald Square in New York City; Union Square in San Francisco; and State Street in Chicago, will stay open overnight for four days in a row of non-stop shopping until Christmas Eve on Tuesday, Dec. 24 at 6 p.m.

In addition to the 24-hour stores, mostly all stores nationwide, except furniture galleries and select locations, will offer extended hours each night until 2 a.m. through Dec. 23.

More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month, according to PriceGrabber’s December Winter Holiday Shopping Survey.

The survey of 3,299 U.S. online shopping consumers shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).

Austin, Texas - A majority of consumers (79%) plan to shop the end-of-year sales after the holidays are over. In addition, a new survey from RetailMeNot and The Omnibus Company shows that nearly half of consumers (42%) report that they typically end up returning at least some gifts they receive for the holidays.

Hickory Farms has launched a new website featuring faster page load times, easier navigation and improved search and checkout functions. Customers can shop on-the-go with the site's mobile- and tablet-friendly design.

In addition, running through Christmas Eve, customers can participate in Hickory Farms' Holiday Hunt Sweepstakes for a chance to win one of six daily instant prizes and be entered to win a $2,500 Visa gift card. Consumers can visit the Hickory Farms Facebook page daily to find the clue for that day's instant prize, which they will find on HickoryFarms.com.

U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season totaled $37.8 billion, according to comScore. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.

Pleasanton, Calif. – Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift. A new survey of more than 400 Millennials ages 18-28 from global prepaid card network Blackhawk Network also shows that 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item and 90% use gift cards to treat themselves to something they wouldn't normally buy or use it in part to buy a more expensive item.

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.