Marketing Tactics

Dallas -- Alliance Data Systems Corp. said Wednesday that women’s apparel and accessories retailer Dots has signed an agreement for private-label credit card services.

"The benefits of the new dots card are multifaceted,” said Lisa Rhodes, CEO, Dots. “In addition to providing a finance option and exclusive offers, it's an opportunity for us to bond with our shoppers as they become advocates of our brand.”

Washington, D.C. -- A report released Wednesday by Shop.org, a division of the National Retail Federation, found that retailers are in tune with the last-minute shipping intentions of the average consumer.

According to Shop.org’s 2012 eHoliday Study conducted by BIGinsight, 45.7% of retailers will end standard shipping promotions by Monday, Dec. 17, in direct response to the average consumer’s tendency to wait until the last minute to finish holiday shopping.

What better way to celebrate the holidays than a tour of a CPG company’s headquarter?

The SC Johnson company is proud of its corporate campus designed by legendary architect Frank Lloyd Wright and is offering free tours it contends make for a great activity for families and guests visiting the company’s home town of Racine, WI.

WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

Denver -- Office Depot will celebrate the ‘Office Depot Grand Opening Street Party” on Dec. 15 in downtown Denver. The one-day action sports exhibition was created to showcase Office Depot’s new store concept and kick off the company’s commitment to being one of the sponsors of X Games Aspen 2013.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

We’ve all seen the footage that’s become an annual ritual for media outlets reporting on Black Friday: long lines, stampeding crowds and frantic shoppers. But the real drama is how stores fare once the dust settles, and this year was no exception. The length of the lines isn’t the ultimate Black Friday metric; it’s the bottom lines for retailers around the country that tell the tale.

Reston, Va. -- For the holiday season-to-date, $26.6 billion has been spent online, up 13% versus the corresponding days last year, according to comScore. The firm predicts that Green Monday (Monday, December 10, 2012) is likely to be one of the heaviest online spending days of the season and a headliner for what is expected to the busiest online spending week on record.