Marketing Tactics

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New York -- Chipotle Mexican Grill announced that it has partnered with restaurateurs Bobby Stuckey and Lachlan Mackinnon-Patterson to launch a fast-casual pizza concept called Pizzeria Locale.

The format debuted in Denver, and is based on a full-service pizzeria by the same name located in Boulder, Colo. The company is exploring options for second and third locations in Denver, according to the Denver Post.

Pier 1 is touting the progress it’s made with its 1 Pier 1 omnichannel strategy, following financial results for the third quarter. Pier1.com continued to outperform the company’s expectations with increases in traffic and conversion, and representing more than 4% of total sales in the quarter.

Englewood, Colo. -- Shopkick has partnered with Sports Authority. All Shopkick users will earn "kicks" just for walking in, browsing special offers throughout the store, scanning products and making purchases at Sports Authority store locations.

“We are excited to partner with Shopkick nationwide,” said Mike E. Foss, CEO of Sports Authority. “Their innovative application engages our customers in a new and compelling way, offering added benefit to shop at Sports Authority.”

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

Washington, D.C. -- Over 80% (84.2%) of retailers say their standard shipping deadline for guaranteed Christmas delivery will expire prior to Friday, Dec. 20, according to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics. Free standard shipping offers will follow suit, as nearly three-quarters (74.2%) of retailers who already have or will offer a free standard shipping promotion say their promotion will expire on or before Dec. 20. (Shop.org is a division of the National Retail Federation.)

Los Angeles – More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month. PriceGrabber has released results from its December Winter Holiday Shopping Survey, of 3,299 U.S. online shopping consumers, that shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).