Marketing Tactics

Purchase, N.Y. – U.S. retail sales reportedly rose 3.5% between Nov. 1 and Dec. 24, 2013 compared to the same period in the prior year. According to data from MasterCard Advisors SpendingPulse, sales of holiday-related categories, such as clothing, electronics and luxury goods, rose 2.3%, after rising 0.7% in 2012.

Dallas – Michaels Stores Inc., which has been privately held since 2006, is planning to launch an IPO in 2014. According to a regulatory filing with the Securities and Exchange Commission (SEC), private equity owners Bain Capital Partners and Blackstone Group will retain control of the retailer after the public stock sale.

Campbell Soup Company begins 2014 with two new executives in key roles as it looks to drive sales in Asia and increase marketing effectiveness in the United States following a difficult first quarter.

Holiday sales are up 2.3% so far this season with the bulk of gift card redemptions yet to contribute to the results, according to new data from MasterCard SpendingPulse.

Avon, Mass. – SelecTech, Inc., a provider of flooring products made from recycled materials, is launching a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

January 2014 is projected to be the coldest in three years for the U.S. as a whole. The storm track, which will favor the milder and wetter Pacific, will be driven inland across the West with storms moving into the Plains and then heading into the Great Lakes or re-developing off the New England coast. This pattern will produce colder trends across the East Coast, but there will be short warm-ups ahead of the storms that will help to keep average temperatures near normal.

Cabot Creamery is honoring 50 volunteers from across the United States with what it’s calling a “trip of a lifetime.” On Jan. 11, the volunteers will board the Celebrity Cruises Summit for an all-expense-paid, six-day, seven-night Caribbean cruise organized in their honor, courtesy of the 1,200 farm families who own Cabot Creamery Cooperative.

The farmer-owners of Cabot have presented the Cabot Community Celebrity Award program since 2010 to recognize individuals from across the nation who have made a difference in their communities.