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Marketing Tactics

  • Report: Dec. in-store holiday sales up from 2012

    San Francisco — In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

  • Last call for entries: Retail Store of the Year

    New York — Due to the holiday rush and related closings, sister publication Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year Design Competition until Wednesday, Jan. 8, 2014.

  • Tyson extends Facebook promo

    A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

  • 99 Cents brings small format to Waco

    Extreme value retailer 99 Cents Only will use its entry into the Waco, Texas, market to unveil a store format considerably smaller than any of its other locations.

    The City of Commerce, Calif-based operator of 339 stores said its new store in Waco will open on Jan. 9 and measure about 13,000 sq. ft. That size is well below the company’s average store size of 21,000 sq. ft. and also below the range of 15,000 to 20,000 sq. ft. the company had previously identified as its sweet spot for new stores.

  • Starbucks expands Starbucks cards to China

    Seattle — Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

    “The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. [All of the cards] can be used at our stores in mainland China year-round.”

  • GE leverages four-legged mascot to entice Millennials

    GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

  • Holiday shopping in December up from 2012

    In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

  • Whole Foods Market expands loan program to $25 million

    Austin, Texas -- Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed up to $25 million in funding. The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.

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