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Marketing Tactics

  • Macy’s and Nordstrom top estimates in December; Kohl’s misses

    New York -- As cash-strapped consumers curtailed holiday spending, department store retailers felt the pinch and some performed better than others in an uncertain environment. The strongest performances were turned in by Macy’s and Nordstrom, both topping estimates.

    Overall, analysts looked for 3.3% same-store sales growth for December across 17 chains, down from 4.2% growth in December 2011, according to Thomson Reuters.
         

  • Last-minute surge helps fuel December sales; Gap shines in apparel sector

    New York -- An apparel last-minute surge in holiday shopping helped many key retailers report better-than-expected sales in December. Twenty retailers reported sales in December rose an average of 4.5%, compared with the year-ago period, according to the International Council of Shopping Centers. Costco, Gap, Nordstrom and TJX Cos. were among the best performers.
     

  • LA-based PizzaRev: ‘Every meal is an event’

    In the first installment of its new Case Study series, CSA Online offered an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. Using a 900-degree, stone-hearth oven, pizzas are ready in about three minutes, all at a cost of less than $8 per pie.

  • Dole builds brand at Rose Parade

    WESTLAKE VILLAGE, Calif. — Dole’s entry into the annual New Year’s Day Rose Parade took home the top prize for the third consecutive year.

    Dole’s float, called “Dreaming of Paradise,” received the parade’s Sweepstakes Trophy, the highest honor given for the float deemed to be the most beautiful entry.

  • Bounty cleans up at Rose Bowl

    CINCINNATI — Bounty touted the absorbency and strength of each small sheet of Select-A-Size paper towels at the 2013 Rose Bowl Game’s VIP Tailgate.

  • Returns forecast to hit peak today

    After year of record online sales it’s not surprising that returns are also forecast to hit new highs, especially this week.

  • Nordstrom Rack reaches Maine

    SEATTLE — Nordstrom plans to open another new Rack store this spring in Maine as the number of off price locations now exceeds the company’s full price stores.

    The approximately 30,000-sq.-ft. store at Maine Crossing Shopping Center will be its first location in the state, and is scheduled to open this spring.

  • Survey tracks top holiday retailers based on in-store traffic

    Seattle -- The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

  • Nordstrom Rack to make Maine debut

    Seattle -- Nordstrom announced plans to open a Nordstrom Rack in South Portland, Maine.

    The approximately 30,000-sq.-ft. store is scheduled to open this spring at Maine Crossing Shopping Center and will be the retailer's first location in the state. It will occupy the former Old Navy space. 

  • Starbucks completes Teavana acquisition

    SEATTLE -- Starbucks Coffee Company announced that it has completed its acquisition of Teavana Holdings has formally closed, making Teavana a wholly-owned subsidiary of Starbucks. Teavana has some 300 locations, primarily in 300 shopping malls across the nation.  

    The acquisition is the the latest addition to Starbucks emerging brands portfolio, which also includes Evolution Fresh, La Boulange, Seattle’s Best Coffee and Tazo.

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