Marketing Tactics

WASHINGTON — The NRF Foundation and American Express announced the winners of their fifth annual Aspire2Retail Intercollegiate Challenge. Each student will receive an educational scholarship worth $2,500.

The contest is designed to increase understanding of diverse career paths in retail by engaging university students in a competitive, collaborative roleplay that involves implementing a multi-tiered business strategy.

Oak Brook, Ill.-based Ace Hardware launched Instant Savings, a program for Ace Rewards members that allows them to receive instant discounts at the register.

“We have made it even easier for our customers to shop with Ace by delivering more value and convenience for them,” said John Surane, senior VP, merchandising, marketing, advertising and paint. “We constantly look for ways to add value for our customers, and Instant Savings is a major new exclusive benefit to our Ace Rewards loyalty program that does just that.”

As I prepare to pack my bags for New York to spend a few days in the NYC office and attend the National Retail Federation’s “Big Show” held at Javit’s Center from Jan. 13 to 15, I feel compelled to bring up this point about the annual NRF convention: it isn’t just for techies.

San Jose, Calif. -- A Friday report by RetailNext said that its analysis of 8.5 million shopping trips to big-box and specialty retailers in the U.S. during the 2011 and 2012 holiday seasons revealed that:

Reston, Va. -- A report released Friday by comScore showed that holiday online spending grew 14% year-over-year to $42.3 billion, as individual shopping days reached record spending levels.

Total results, however, fell slightly short of early-season predictions, as softer-than-expected buying occurred during the early to mid weeks of the period.

Weaker than expected December sales at Target will cause fourth quarter profits to come in at the low end of an earlier forecast, the company said.

Sales at Target for the five week period ended December 31, increased 0.8% to $10.2 billion while same store sales were essentially flat, below the company’s guidance which called for an increase in the low single digits. The performance was driven by a low single digit decrease in comparable store transactions, offset by an increase in average transaction size.

More than 2,800 Walmart locations now feature Jackson Hewitt brand tax preparation services and the opportunity to drive big ticket sales once shoppers get their hands on refund checks.

In what turned out to be one of the stranger holiday seasons in recent memory retailers fought through a range of unconventional headwinds to deliver an uneven performance.

Online holiday season sales grew 14% to $42.3 billion, a little short of comScore’s pre-season forecast.

The online measurement firm originally projected that online sales during the November and December period would increase 16% to $43.4 billion. However, after a strong start online sales fizzled a bit in early December and never quite regained enough momentum to achieve the firm’s earlier target.

Purchase, N.Y. -- Spending in key categories experienced a slight year-over-year gain of 0.7% during the 2012 holiday period, with the season slowed down by a combination of factors, according to a SpendingPulse report released by MasterCard Advisors, the professional services arm of MasterCard. Sub-sectors measured in the SpendingPulse Holiday Index report are apparel, electronics, online, luxury, jewelry and furnishings. (SpendingPulse data estimates retail sales across all payment forms.)