Marketing Tactics

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

Atlanta -- CBL & Associates Properties and Horizon Group Properties announced that their jointly owned Outlet Shoppes at Atlanta will open one month earlier than previously announced – or on July 18, 2013.

Located in the North Atlanta suburb of Woodstock, Ga., the 370,000-sq.-ft. initial phase of the center will feature such designer outlet names as Nike, Saks Fifth Avenue OFF 5TH, Bose, Brooks Brothers, Columbia Sportswear, Cole Haan, White House|Black Market, Guess, Fossil, Michael Kors, Under Armour, and Talbots.  

London -- A report released Thursday by the International Council of Shopping Centers and Path Intelligence showed that U.K. consumers stepped up their pace of holiday shopping over the week ended Dec. 23.

The Path Index—which melds shopping-center footfall and the time spent per visitor into a shopper-hours index—rose by 7.9% from the prior week to its highest reading of 2012 at 151.3 (January 8, 2012 = 100) for the period ending Sunday, Dec. 23.

Amazon.com, LLBean.com and QVC.com were the top three retailers on ForeSee’s Annual Holiday E-Retail Satisfaction survey.

NORTHFIELD, Ill. — Kraft is gearing up for the New Year with more than 40 new food and beverage choices for consumers.

MOORESVILLE, N.C. — Lowe’s Creative Ideas magazine is extending its reach into cyber territory to offer consumers home-improvement project ideas for the New Year.

Since its launch in 1998, the nearly 15-year-old magazine has enjoyed what it touts as one of the largest circulations for a free publication nationwide. Evolving with the times, the magazine now has a top-rated free iPad app in the iTunes Newsstand, as well as a robust following on Pinterest and more than 1,000 how-to videos available online at YouTube.com/Lowes.

BENTON HARBOR, Mich. — Whirlpool brand's Whirlpool Gold Gas and Electric Ranges with TimeSavor Convection cooking systems earned the Good Housekeeping Seal from the Good Housekeeping Research Institute.  

Whirlpool’s TimeSavor Plus True Convection cooking system and AccuBake temperature management system work together to circulate hot air over, under and around food, which allow the range to cook and bake dishes evenly.

New York City -- Research results released Wednesday by Chase found that online holiday shopping sales for the season rose 15.2% year-over-year.

By event, the Chase Holiday Pulse reported that from Black Friday Nov. 23 through Friday, Nov. 30, year-over-year sales increased 22.5% and transactions increased 32.7%.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.
ShopperTrak reported that for the week ending Dec. 22, sales increased 39.1% and traffic increased 32% compared to the previous week.

Compared to the same week last year, however, retail sales declined 2.5% and foot traffic declined 3.3%.

Washington, D.C. -- The National Retail Federation on Wednesday was quick to shine a more positive light on holiday sales 2012, suggesting that reports of the worst holiday results since 2008 are not correct.

Matthew Shay, president of the NRF, said he's still predicting a 4.1% increase. "We're still pretty optimistic it's going to be a solid year," Shay said Wednesday on CNBC’s "Squawk on the Street." "We're still going to have year-over-year growth" of 4.1%. But that is down from 5.6% growth last year.