Marketing Tactics

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Austin, Texas -- Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed up to $25 million in funding. The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.

By Rich Thompson, managing director of supply chain & logistics solutions for the Americas at Jones Lang LaSalle

Whole Foods Market’s Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed an additional $15 million for a total of $25 million in funding.

The Local Producer Loan Program (LPLP) has provided 184 loans to 155 companies since its inception in 2007.

OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

New York -- Macy’s and Martha Stewart Living Omnimedia have reached a confidential settlement in their ongoing legal dispute over whether Martha Stewart breached a contract by selling certain goods at J.C. Penney Co.

Martha Stewart and Macy’s both said the terms of the settlement aren’t material to their businesses. In a separate statement, Macy's said that the settlement did not affect its outstanding claim against Penney.

New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.

That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.