Marketing Tactics

Salt Lake City – Overstock.com plans to appeal the tentative ruling of a California trial court, which prohibits the company from comparison price advertising unless done in conformity with new court-mandated practices, which the company says diverge widely from industry standards.

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin', America," Colbert will star in two Super Bowl spots for the pistachio grower.

In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.

By Punit Kulkarni, Symphony Analytics

Coupons.com, a leading provider of digital printable coupons, digital paperless coupons and mobile promotions, has acquired Yub. Terms of the deal were not disclosed.

Yub allows consumers to link digital offers and promotions to payment cards for instant savings when they use the cards for in-store purchases. Merchants, retailers and restaurants can easily track offers from online clicks to offline purchases. Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.