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Marketing Tactics

  • Target unveils year-round price match of online retailers

    Minneapolis -- Target Corp. said Tuesday it plans to price-match top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (including Babiesrus.com).

    Target stores will also price-match items found on Target.com, the company said.

  • Survey: Majority of consumer interested in redeeming loyalty points

    Richmond, Va. -- Survey results released Tuesday by Affinion Loyalty Group found that 89% of consumers are interested in redeeming points at point-of-sale.

    The survey also found that the respondents identified cash and retail store gift cards as their two favorite redemption items.

  • LAST CALL: Retail Store of the Year Design Competition

    New York -- Due to the holiday rush and related closings, Chain Store Age extended the deadline for its 31st annual Retail Store of the Year Design Competition until Tuesday, January 8, 2013. Eligible projects are those completed between November 2011 and December 2012.

    More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores. Entries may be submitted by retailers, designers, architects or suppliers.

  • New brand to debut at Banana Republic

    Shoppers looking for apparel inspired by the summer sophistication of the Hamptons will want to head to the Banana Republic this spring.

    The Banana Republic division of Gap has teamed up with designer Michelle Smith to introduce a 60 piece collection of her signature Milly brand that includes women’s apparel and Smith’s first foray into the menswear category. Beginning in May, the products will be available in an unidentified number of Banana Republic’s 600 stores and online. The products will be featured in June promotional materials.

  • Here’s to a hair free New Year

    NEW YORK — Same store sales at Bed Bath & Beyond could be in for a nice bump if a pricy new hair removal product becomes popular with shoppers.

  • Newell Rubbermaid exec joins Aaron’s

    Andrea Freeman has joined lease-to-own retailer Aaron’s as VP of marketing.

  • Sembler launches new website

    St. Petersburg, Fla. -- The Sembler Co. announced Monday that, in celebration of the firm’s 50th anniversary, it has launched a new website, Sembler.com.

    This is the second major revision to the website since the initial launch in 2002. With technology and social media changes, the new site enables better interaction among The Sembler Co., its clients, vendors, and associates.

  • Sweets and snacks event bucks trade show trend

    Retailer and supplier consolidation has led to the demise of some conventional trade shows, but that’s not the case with the Sweets & Snacks Expo.

    Record attendance is expected at the event scheduled for May 21 through May 23 in Chicago due in part to format changes by event organizer the National Confectioners Association and the strength of merchandise categories represented at the mega event.

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