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Famous Footwear selects Empower MediaMarketing as agency
St. Louis -- Famous Footwear, a division of Brown Shoe Co., said Tuesday it has selected Cincinnati-based Empower MediaMarketing as its media agency of record.
Empower will work with Famous Footwear to reach its target customer, as well as to help drive sales online and in-store.
“The landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient,” said Amy Rose, media manager, Famous Footwear. -
Holiday Blues?
With all of the pre-holiday buzz and widely optimistic sales projections, anything other than a blockbuster 2012 holiday shopping season was bound to be a letdown. Few expected the numbers that came out just before Christmas: Both MasterCard and the International Council of Shopping Centers (ICSC) reported that sales for the holiday season at that point were up just 0.7%. This was far below the robust predictions that many analysts and observers made before the shopping season was underway (most often between 3%-6%).