Famous Footwear selects Empower MediaMarketing as agency

St. Louis -- Famous Footwear, a division of Brown Shoe Co., said Tuesday it has selected Cincinnati-based Empower MediaMarketing as its media agency of record.



Empower will work with Famous Footwear to reach its target customer, as well as to help drive sales online and in-store.



“The landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient,” said Amy Rose, media manager, Famous Footwear.