Marketing Tactics

NEW YORK — Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football. The brand equity will place bilingual thematic POS materials with the slogan "A Man Knows How to Choose His Team," cross-merchandise and consumer promotions at off-premise locations across the country between Jan. 1 and Feb. 15, 2013.

An iPhone 5 with a $45 unlimited talk, text and data plan is being characterized as an industry game changer by Walmart and its prepaid cell phone service provider Straight Talk Wireless.

NEW YORK — Totsy, a leading private sale site aimed at parents, has grown its membership to five million and will expand its daily deal offerings with its acquisition of Mamasource, a leading daily deal site for moms.

Headquartered in New York, Totsy is a privately held company that connects its members with essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Mamasource is one of the largest mom focused community and commerce sites on the Internet, founded in 2005 and

GLENVIEW, Ill. —  Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

Boston -- The number one reason people choose to shop either in-person or online is convenience and not price, according to the results of a new survey released by Continuum, a global design and innovation consultancy. Continuum's 2012 Service Design Report looked at data from more than 1,000 consumers across the country and uncovered the top reasons they choose whether to shop in-stores or online.

The top reasons respondents say they shop in stores are:
• For convenience (40%);
• They don't trust the quality online (22%);

Las Vegas -- Walmart and Straight Talk Wireless, America's largest no-contract cell phone provider, announced that starting on Jan. 11, customers in more than 2,000 Walmart stores and online at Walmart.com will have access to the iPhone 5 and iPhone 4 on Straight Talk's $45 no contract unlimited talk, text and data plan. In addition, Walmart will be offering customers who purchase the phone in the store, a no interest fixed-monthly payments special financing offer for only $25 a month with a Walmart credit card.

Los Gatos, Calif. -- BrightSign that LifeProof has deployed the company’s players in point-of-purchase displays in Best Buy retail stores. LifeProof, a manufacturer of rugged cases for iPhone and iPad, is using 1,600 inline displays in Best Buy’s 800 U.S.-based stores to engage customers and generate sales in the increasingly competitive iOS accessories market.

GRAPEVINE, Texas — Lower in-store traffic at GameStop during the holiday resulted in a decline in same-store sales during the first nine weeks of the company’s fourth quarter.

Total global sales for the nine-week period ended December 29 decreased 4.6%, compared to com 2011 holiday sales period. Comparable store sales decreased 4.4%, with U.S. comps of -3.5% and international comps of -6.4%.

Online prices are now part of Target’s "low price promise" following an adjustment to the three year old price matching program.

New York -- Canadian yoga apparel retailer lululemon athletica will open a four-month pop-up location on Third Ave., between 66th and 67th Streets in Manhattan, according to Douglas Elliman's Retail Group.
 
The former site of a Uniqlo pop-up shop, the space is on a block-front shared by Thierry Rabotin, Bare Escentuals, Caché, Canyon Beachwear and Arden B.

The retailer’s flagship, located across the street from the pop-up site, is currently being renovated, and the temporary location will ensure a continued presence.