Marketing Tactics

Meijer customers donated more than $510,000 during the company’s holiday Simply Give campaign, helping food pantries throughout the Midwest restock their shelves.

Combined with a donation from Meijer, the holiday campaign raised more than $1.2 million, making it the most successful campaign since Simply Give began in November 2008.

Kirkland, Wash. – VisibleBrands has raised approximately $2.3 million through a Series B financing to support a regional expansion of its patented in-store digital couponing platform. In preparation for the company’s regional expansion, VisibleBrands promoted Tim Belvin to CEO, succeeding founding CEO Tim Morton.

The Walmart Foundation’s Colorado State Giving Program has awarded $321,000 to eight Colorado nonprofits that are helping to fund local programs to improve education, women’s economic empowerment, healthy eating and fighting hunger.

The organizations include We Don’t Waste, Lapuente Home, Care and Share, Kids Aid, Project Angel Heart, Women’s Resource Agency, Broadway Assistance Center and Discover Goodwill of Southern and Western Colorado.

Wayfair, the largest online retailer of home furnishings and décor, has appointed Christiane Lemieux as executive creative director.

In her new role, Lemieux, previously founder and creative director of DwellStudio, will provide creative vision and counsel across the company’s growing portfolio of home brands, including Wayfair.com, AllModern, Joss & Main and DwellStudio. Lemieux will be responsible for developing new creative initiatives for Wayfair in the coming year.

Zappos Couture’s website has a new look thanks to new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

St. Paul, Minn. – Bruegger’s Bagels opens a new store concept in Woodbury, Minn., today, and is launching a promotional contest to find artwork to place on a large brick feature wall in the store. Through March 31, amateur and professional artists can submit an abstract, two-dimensional design for the wall.

The winning design will be the focal point of the bakery and will be used in select new bakeries nationwide. The chosen artist will receive a $10,000 cash prize. Contest details are available on Bruegger’s Facebook page.

Hoffman Estates, Ill. - Sears Holdings Corporation anticipates hiring 6,500 veterans and military spouses in 2014. The hiring goal builds on the more than 6,000 veterans and spouses hired in 2013, and nearly doubles the 3,500 hired in 2012.

The company currently employs more than 30,000 veteran associates, many of whom are still serving in the National Guard and the Reserve forces.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.