Marketing Tactics

Toms founder and CEO Blake Mycoskie is the latest recruit to join the B Team, a nonprofit initiative, co-founded by Sir Richard Branson and Jochen Zeitz. Mycoskie is the youngest member of team.

The B Team was created to encourage businesses to be a driving force for social, environmental and economic benefit.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

Plano, Texas – J.C. Penney Co. released its 2013 Sustainability Report, outlining sustainability initiatives pursued during fiscal year 2012 ended Feb. 2013. Highlights of the report included:

• Stores and Operations: Through the company’s energy conservation efforts, J.C. Penney has received Energy Star certification in more than 500 locations and earned the Energy Star Sustained Excellence Award for five consecutive years.

New York — ProHealth has signed a lease for a 10,913-sq.-ft. location at an endcap of the 187,650-sq.-ft. Glen Oaks Shopping Center in the Glen Oaks section of Queens, according to The Feil Organization, the center’s owner and manager. The lease brings the open-air center to 99% leased.

The medical services provider is renovating the façade and expanding the existing space to increase its frontage on Union Turnpike. ProHealth expects to open in March.

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

Staples is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

Walgreens is gearing up for the official grand re-opening of its newest 24/7 flagship store, located in Union Square, Manhattan. The store, which will open at 10:30 a.m. Thursday, Jan. 23, originally opened in 2001 and has now been renovated to feature the new Well Experience format.

San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.