Marketing Tactics

The Year of the Horse arrives January 31, 2014, the first day of the Chinese New Year, which will run through February 18, 2015.

Beverly Center in Los Angeles plans to celebrate the Chinese New Year and promote the Year of the Horse from day one through the month of February.

The Chinese Zodiac follows cycles of 12 years, with each year named for an animal. This year is the Year of the Horse. It is said that people born in the Year of the Horse may be hardworking, independent, intelligent and fall in love easily.

Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

Staples is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

Walgreens is gearing up for the official grand re-opening of its newest 24/7 flagship store, located in Union Square, Manhattan. The store, which will open at 10:30 a.m. Thursday, Jan. 23, originally opened in 2001 and has now been renovated to feature the new Well Experience format.

By Jonathan Barsade, [email protected]

Austin, Texas - Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.