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J.C. Penney to support Dress for Success efforts


New York -- As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.

Through its dedicated services and programs Dress for Success addresses every phase of a woman’s career — from being unemployed and searching, to recently employed and adjusting, to gainfully employed and succeeding. By rounding up their totals, shoppers will have a personal hand in helping these women graduate from one step to the next on their path to professional fulfillment and, ultimately, economic independence.

“While jcp cares is an established charitable giving program, this partnership with Dress for Success will be the first time that shoppers will be able to round up their purchases on, allowing consumers throughout the country to easily support to Dress for Success when shopping online. This component of February’s jcp cares campaign is also inline with Dress for Success’ ongoing goal to provide more digital assets to the women that it serves, so that each woman may hold the power of success in the palm of her hand or access the tools of achievement from any computer.

“We are thrilled to be supporting Dress for Success this month,” said Miki Woodard, president of jcp cares and VP philanthropy at J.C. Penney. “By rounding up their purchases, J.C. Penney shoppers will have a personal hand in helping disadvantaged women take the next step in their path toward professional fulfillment and, ultimately, economic independence.”

J.C. Penney customers can also support Dress for Success through the Facebook social game, WeTopia. Furthermore, customers can make donations to Dress for Success online at and find more information about J.C. Penney's philanthropic commitments.

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