Marketing Tactics

Dallas -- Corner Bakery Café in 2013 signed 12 new area development agreements with franchisees, adding commitments for more than 120 new locations and raising the total to more than 300 cafes under development as the company moves forward on its goal to double its U.S. footprint in the next three years. Currently, Corner Bakery has more than 160 company-owned and franchised locations in 17 states and Washington, D.C.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven.

Now that we know the two teams that are heading to Super Bowl XLVIII Sunday, Feb. 2, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

Linebacker Clay Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52 between now and Jan. 24.

By Netta Kelvis, head of marketing, Custora

[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]  

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

City of Commerce, Calif. — 99¢ Only Stores will open a new 20,000-sq.-ft. Las Vegas location on Jan. 23. The new store will feature a perishable food department, with produce, dairy and frozen foods.

The new store will kick off its grand opening celebration by selling Westinghouse 40-in. flat-screen TVs for only 99 cents to the first nine customers in line. In addition, anyone in line by 7:45 a.m. will receive a raffle ticket for a chance to win the tenth Westinghouse 40-in. flat-screen TV.

Indianapolis – Hhgregg is now offering online ordering with in-store pickup for Apple products, including iPhone, iPad and iPod models and Apple TV devices. Customers can pay in advance and not have to go through in-store checkout.

Hhgregg is offering online ordering with in-store pickup for Apple products, including iPhone, iPad and iPod models and Apple TV devices.

The move comes just a couple of weeks following the retailer’s preliminary third-quarter results which revealed poor performance in the consumer electronics and wireless categories and were below the company’s expectations.