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Mother Nature Network partners with Walmart


A new online destination profiling sustainability innovations and innovators has been created by The Mother Nature Network (MNN) and Walmart.

The Web site is called, "The Leaderboard" and the goal is to showcase the biggest innovations in sustainability and the pioneers who are creating them.

"There are an incredible number of new ideas, programs, products, and services being created which will have a very positive impact on sustainability," said Joel Babbit, MNN’s CEO. "And most interestingly, they aren’t all from large corporations. Many are developed by very small companies, schools, non-profit organizations, some even by single individuals."

Plans call for The Leaderboard to profile dozens of forward-thinking innovators, with new stories published every week. The site also features content from Walmart that showcases some of the company efforts.

"Thanks to the ingenuity, passion and innovative thinking of so many people, we’ve seen an increase in sustainable technologies, processes and options in the past decade," said Andrea Thomas, Walmart’s SVP of sustainability. "These new ideas have helped companies, like Walmart, make significant progress toward our sustainability goals. Walmart has a responsibility to use its size and scale to influence positive change, and we believe 'The Leaderboard' will be a place to showcase cutting edge ideas and spark further adoption."

Launched in January 2009, is the flagship site of Mother Nature Network, the world's most visited environmental and social responsibility online network with more than seven million monthly visits.

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