Marketing Tactics

Mountain View, Calif. -- Coupons.com Inc. has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

The shift toward electronic payments has had the unintended consequence of hindering shoppers’ ability to donate to charitable causes at the point of sale, but not anymore.

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

Pittsburgh – Dick’s Sporting Goods opens a relocated store at McCandless Crossing in Pittsburgh on April 13. The original store location at Northway Mall will be closing on April 8 to make way for the new, enhanced McCandless Crossing location.

Holmdel, N.J. — Levin Management has been named the exclusive leasing agent for Holmdel Crossing, a planned 140,000-sq.-ft. retail development in Holmdel, N.J.

According to Levin, pre-leasing efforts will focus on identifying anchor or junior anchor tenants that will drive the remaining retail tenancy,

Washington, D.C. -- The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation, is releasing its Change4Charity Standard. If adopted by point-of-sale vendors and donation processors, the standard will lower costs for retailers and support greater participation in charity programs by smaller retailers and non-profits.