Nursing essentials collection debuts at Walmart

CLEVELAND — Walmart has launched an exclusive line of nursing bras and related essentials catering to expectant and nursing mothers manufactured by Leading Lady, a Cleveland-based nursing bra and niche-intimate apparel company.

With the Loving Moments collection, Leading Lady aimed to fuse current fashion trends with nursing bra technology. The collection features stretch lace, supportive camis, sleep and leisure bras, as well as seamless everyday bras.

"Because we interact closely within this community, we understand the needs of a breastfeeding mom and her need to find the perfect nursing bra," said Mark Corrado, president and third-generation owner.

In addition to a full assortment of nursing bras, the collection includes nursing tanks and washable nursing pads. Purposely designed to allow pregnant and breastfeeding moms to pick and choose the undergarment she needs to compliment any outfit or activity, the brand offers a comprehensive line of nursing essentials for every occasion in colors, prints and a variety of fabrications. Bras are available in sizes 34 to 46 band, B to DDD cup and tanks in M to 2X.

Loving Moments by Leading Lady will be sold at more than 3,600 Walmart stores nationwide and will also be offered on Walmart.com. Leading Lady has been a family-owned and operated business since 1939.