Marketing Tactics

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.

Cambridge, Mass. – Retail visual merchandising solution provider RBM Technologies has named E.Y. Snowden its new president and CEO. Snowden was previously CEO of Boston Communications Group and president of APC/Sprint Spectrum.

In addition, RBM has closed a $9.5 million round of growth equity financing led by Spring Lake Equity Partners. RBM plans to use the financing to enhance its products and enter the international mobile market and new retail verticals.

Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.  

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

For the fifth consecutive year, Amelia Island Florida is offering exclusive savings to Harris Teeter VIC (Very Important Customer) cardholders through a partnership between the Amelia Island Convention & Visitors Bureau (CVB) and Harris Teeter.

Available April through December 31, VIC cardholders will receive discounts at 25 businesses, including Amelia Island hotels, restaurants, activities and shopping.

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.

Marshalls wanted to see how confident women are and asked 1,000 women if they have ever held themselves back due to a lack of confidence.

The retailer found that three out of four women (75%) have said no to an activity or opportunity due to lack of confidence. Marshalls enlisted the help of celebrity stylist Elizabeth Stewart and body language expert Dr. Lillian Glass to provide confidence boosting tips to help women say yes more often “in fashion and in life.”

New York -- Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.

Coupons.com is rolling out a service that lets consumers use the Coupons.com website or Coupons.com mobile apps for iOS and Android to add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.

Offers are available for restaurants and specialty retailers such as Gap, Old Navy, The Body Shop, Tilly's and Travelocity. The service incorporates technology from the company's recent acquisition of Yub that links offers to payment cards.