Marketing Tactics

Fort Worth, Texas – RadioShack will start offering a tailored assortment of consumer electronics products in college stores operated by NACSCORP, a subsidiary of the National Association of College Stores, this fall. A five-year agreement will establish branded RadioShack sections within college stores that offer both branded and private label electronics products and accessories.

Through this arrangement, RadioShack will have direct access to customers of roughly 4,000 college stores around the country.

For the first time in quite some time, attendees at the International Council of Shopping Centers (ICSC) Spring Convention in Las Vegas (RECon) might be hoping that what happens in Vegas doesn’t stay in Vegas. There is no doubt in my mind that all the signs are pointing to an event that looks very different than the last few years. The convention runs from Sunday, May 19th through Wednesday, May 22nd at the Las Vegas Convention Center, and will play host to more than 30,000 attendees, around 1,000 exhibitors, and a renewed sense of enthusiasm about the future of our industry.

SAN DIEGO — Petco Foundation has appointed CASPCA executive Susanne Kogut as the new executive director of its board of directors. Kogut will replace the foundation's long-time executive director, Paul Jolly, who has led the organization since its inception in 1999.

RadioShack is courting the college market and has entered into a five-year agreement with NACSCORP, a subsidiary of the National Association of College Stores.

Under the agreement, the retailer will offer an assortment of consumer electronics and accessories to the nearly 4,000 college store customers NACSCORP currently serves.

DALLAS — Kimberly-Clark has launched Depend Guards and Shields, two products specifically designed for men with light bladder leakage, as part of a new program called Guard Your Manhood, which offers tips and tools from former professional football star Tony Siragusa. 

ST. LOUIS — SpongeBob and Patrick are heading to Build-A-Bear Workshop thanks to an agreement between the retailer and Nickelodeon. Beginning Friday, May 17, customers will be able to make their own SpongeBob and Patrick dolls at Build-A-Bear Workshop stores throughout North America and on the retailer’s e-commerce site for $23 apiece.  

SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis for $10 each.

BOSTON — Walmart has partnered with Inward Strategic Consulting to design an innovative way to engage with staff and foster what the company hopes is a fun yet productive work environment that enhances customer experience. 

NEW YORK — International lifestyle brand Club Monaco is leveraging the power of social media to promote its fashion apparel and accessories. It has launched an interactive fashion lookbook on Tumblr. 

Club Monaco hopes to use the visually driven platform to expand its reach and entice consumers to see and share fashion looks months before they hit the stores. 

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, in Hilton Head Island, has launched a new website, Sheltercovetownecentre.com, designed to reflect the center's approach to relaxation and rejuvenation.

Goodlettsville, Tenn. – Dollar General plans to hire 10,000 new employees this month. As part of the effort, the discount retailer will host a nationwide career fair at 170 locations in 40 states on May 18.