Marketing Tactics

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.

New York — Pita Grill has signed a 12-year lease for 2,700-sq. ft. in Greenwich Village at 496 LaGuardia Place between West Houston and Bleecker Streets. The space includes 1,350 sq. ft. on the ground floor and 1,350 sq. ft. on the lower level. The quick-service restaurant will be the chain’s ninth location since if first opened a few blocks away at West 4th Street in 1994.

New York – While attitudes haven't changed overwhelmingly since December 2013, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects during the next few months, according to a new Harris Poll. The survey of 2,234 U.S. adults shows that Americans are more likely than in December to say that they plan on decreasing their spending on eating out at restaurants (59%, up four points) within the next six months.

The Nordstrom’s Customer Experience Center is a replica of a store where the department store operator can bring together salespeople, suppliers and customers to share feedback on new concepts before they are introduced to stores.

Los Angeles – An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1. According to the Associated Press, the musician, Paz Dylan, said he saw the stunt as more of a performance art piece than an April Fools’ Day prank.

Seattle -- Starbucks on Wednesday released its 13th Global Responsibility Report, which highlights the company’s progress on long-term goals for community engagement, sustainability and ethical sourcing. The coffee giant also announced the launch of its fourth annual Global Month of Service, with Starbucks employees, customers and community members once again coming together to help contribute more than one million community service hours per year by 2015.

The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

New York – Bergdorf Goodman is collaborating with Elad Group at the developer's newest luxury condominium project, 22 Central Park South. Under the partnership, the iconic Manhattan retailer has styled a model residence in the development with accessories, art work and bedding from its home floor.