Marketing Tactics

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena. 

Tokyo -- Starbucks Coffee Company’s CEO Howard Schultz on Friday celebrated the opening of the new Starbucks Meguro store in Tokyo. The store, whose experience was inspired by the traditional Japanese ‘Ichi-go ichi-e’ service spirit (literal translation: one time, one meeting), is located is the same building as the new Starbucks Coffee Japan Support Center.
 

Yummy Market, in the Toronto suburb of Vaughn, offers a European-styled shopping experience. The 50,000-sq.-ft. supermarket is focused on prepared foods and imported specialties, and includes a 3,050-sq.-ft. bakery/patisserie with breads, cakes and pastries baked from scratch.
     

New York -- With 25% of annual flower sales (for an estimated $1.9 billion) tied to Mother’s Day, it’s no wonder the holiday looms large for 1-800-Flowers. IBM is helping the retailer simplify Mother’s Day gift-giving for its digital customers no matter where or how they shop, including through the website, with a mobile device or via social media.

Miami, Fla. — Miami City Ballet’s Board of Trustees today elected former Macy’s executive Susan D. Kronick as its new president of the board.

CINCINNATI, Ohio — DunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, has made changes to its Cincinnati-based senior leadership.

The company has hired Ernest Leffler as VP of global infrastructure and Michele Weissman as VP of client solutions. The company has also promoted Jack Engle to the role of SVP of global products and services.

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

Thanks to an agreement between Meijer and Voyager network owner U.S. Bank, Fleet drivers can now use their Voyager network fuel cards at Meijer gas stations in the Midwest.

Cardholders presenting U.S. Bank Fleet Cards or those issued by any of the bank’s Voyager network partners can now make purchases at 189 Meijer fueling sites in Michigan, Ohio, Indiana, Illinois and Kentucky.

BENTONVILLE, Ark. — Memorial Day marks the unofficial start of summer and outdoor fun, so Sam’s Club is taking the opportunity to promote healthy skin and weight management with a series of preventative health screenings from 11 a.m. to 3 p.m. Saturday, May 11. 

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.