Marketing Tactics

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

Bentonville, Ark. – The Sam’s Club Giving Program is providing a $2.5 million grant to grow U.S. women-owned businesses and jumpstart job creation. Awarded to three non-profit organizations, the grant creates the WE Lend Initiative, a two-year investment in strengthening SBA-recognized Women’s Business Centers (WBCs).

New York -- Xcel Brands announced that it has acquired fine jewelry and watch brand Judith Ripka for approximately $22.5 million.

Xcel currently owns Isaac Mizrahi New York and has an interest in the Liz Claiborne New York brand.

Atlanta -- Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

The American Red Cross has enhanced its ability to respond to disasters with support from Dell to open a new digital operations center in north Texas.

The Red Cross embraced social media in a big way in 2012 when it became apparent that Twitter, Facebook and other digital communication methods were the first place people turn when disasters strike. The relief organization opened the Red Cross Digital Operations Center roughly two years ago in Washington, D.C. with support from Dell and now the two are working together to open the north Texas location.

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.

Long time Target supplier J.L. Childress said six of its products were added to Target’s in store travel assortment.

The products are geared toward parents of babies and young children and include variety of bags to simplify life for on the go parents with infants and young children in tow. J.L. Childress has items available for sale on the Target website, however, the new products carried in the stores are unique and not available online, according to the company.

Framingham, Mass. -- Staples is letting the public help determine the top three winners of its “Make Your Idea Happen” contest, which allowed entrepreneurs to share their ideas for a chance to receive all the products they need to bring their business to life. The retailer received more than 16,000 entries online and via Facebook.

The contest was announced in early January, and entrants were asked to submit a 100 word or less overview of their idea. Staples narrowed the submissions down to 10 finalists.