Marketing Tactics

New York -- Most shoppers now actually like to grocery shop, according to research from Acosta Sales & Marketing, full-service sales and marketing agency. The company’s “The Why? Behind the Buy” report finds that 54% of total U.S. shoppers say they enjoy grocery shopping, up from 41% in 2011.

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

In addition to accruing points for purchases and early access to exclusives, PowerUp Rewards Pro shoppers will be able to maximize their loyalty earnings during the month of October, the company said.

Seattle -- Starbucks Coffee Company and HBO will host a free, all-star concert to honor the nations veterans and their families on the National Mall in Washington, D.C., to be presented live on HBO on Veterans Day, Nov. 11.

The line-up of performers scheduled to appear at The Concert for Valor include Bruce Springsteen, Eminem, Jamie Foxx, Dave Grohl, Metallica, John Oliver, Rihanna, Carrie Underwood and Zac Brown Band, as well as special appearances by Meryl Streep, Tom Hanks and Steven Spielberg, among others.

Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

New York -- Authentic Brands Group, a global brand development and licensing company, announced an agreement with Reliance Brands Limited (Reliance) to bring casual luxury lifestyle brand Juicy Couture to India in fall 2015.

Dublin, Calif. - Ross Dress for Less will open two new stores in North Florida on Oct. 11. The stores are located in the Lakeland Park Center in Lakeland and Forest Lakes Plaza in Oldsmar.  

These new openings are part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year.