Marketing Tactics

Meijer is extending Cyber Monday into a weeklong sales event on Meijer.com, offering customers deep discounts and free shipping on orders of more than $75. The Midwestern retailer will offer Cyber Week savings from Sunday through Dec. 7.

Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.

Charmin toilet paper delivered relief to tailgaters in Dallas Thanksgiving Day, when the Dallas Cowboys hosted the Oakland Raiders. As part of the Charmin Relief Project, the brand took state-of-the-art restrooms to the stadium.

The restrooms, which featured bathroom attendants, were touted as “an upscale bathroom experience.”

Sorting fact from fiction in the so-called strikes and other worker protests taking place this weekend is a challenging proposition, but one organization hopes to set the record straight.

A group called the Worker Center Watch supported by the U.S. Chamber of Commerce is calling attention to a number of organizations such as OUR Walmart it contends are fronts for organized labor who exist to dodge regulations governing labor organizing activities.

Reston, Va. -- For the holiday season-to-date (Nov. 1 - 24), $18.9 billion has been spent online using desktop computers, up 14% versus the corresponding days last year, according to comScore. Tuesday, November 19 was the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, Nov. 14 and Sunday, Nov. 24 – have also seen at least $900 million in online retail spending.

New York -- D3 LED, a global technology company that designs, engineers and manufactures turnkey LED display and lighting solutions, introduced two custom indoor 4mm high-resolution LED displays at the opening of Express’ new flagship in San Francisco.

Los Angeles -- Online high-end candy retailer Sugarfina has opened its first-ever store, a 1,400-sq.-ft. boutique in Los Angeles. The brand is known for its signature turquoise Bento Boxes, a luxurious candy gift box, and such “cocktail” candies as Champagne Gummy Bears, Cuba Libre (spiced rum and coke gummies) and Peach Bellini Gummies.

Los Angeles – A majority of the 348,235 tweets about Black Friday posted between Friday, Nov. 22 and Sunday, Nov. 24 were either positive or neutral in sentiment. According to analysis from social media research firm Fizziology, tweets about Black Sunday the weekend of Nov. 22-24 were 47% positive, 11% negative, 3% mixed and 39% neutral (from retailers/promotions).

Toronto -- RBC, Best Buy and Future Shop are partnering to offer a redemption option in Canada that provides clients access to more than 90,000 merchandise and electronic items, through the RBC Rewards online channel.

Boston – College students are planning to buy holiday gifts that offer experiential value or economic flexibility and will frequent discount stores, according to a new survey of roughly 1,000 college students from consumer marketing firm Fluent.