Marketing Tactics

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.

New York — The early bird rate for Chain Store Age's 32nd annual Retail Store of the Year design competition ends on Nov. 29. Retailers, design firms, architects and suppliers are invited to submit entries for the competition, whose regular deadline for submission is December 23, 2013.

Framingham, Mass. -- TJX Cos. is launching its first-ever holiday gift hotline for its TJ Maxx and Marshall stores.

The hotline will be available to shoppers from Tuesday, Dec. 3 through Friday, Dec. 6, and will be staffed by nationally renowned style and gifting experts.

The hotline will be staffed from 9 a.m. to 5 p.m.

East Rutherford, N.J. -- Victoria’s Secret, in partnership with travel retailer Hudson Group, has opened a new beauty & accessories store in Los Angeles International Airport's Tom Bradley International Terminal (TBIT).
The store has a sophisticated storefront, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls. The interior includes a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria's Secret Angels.

New York – More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

Philadelphia – Holiday spending looks strong this year, with 85% of U.S. consumers planning to maintain or increase their holiday spending levels from last year. According to a new survey of 2,000 respondents from Pennsylvania Real Estate Investment Trust (PREIT) and Harris Interactive, of those who plan to spend more, 15% plan to increase spending on electronics, 14% plan to purchase more gift cards, 13% will spend more on apparel and 10% will spend more on home goods.

Austin, Texas -- Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

Foster City, Calif. – Although many retailers will be open for business Thanksgiving, they may wind up angering more consumers than they please. According to a new survey conducted by Prosper Insights for Visa, 62% of more than 4,600 adult U.S. consumers said they would not shop on and are opposed to shopping on Thanksgiving.

Framingham, Mass. – Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one