Marketing Tactics

SodaStream International named veteran entertainment industry executive Scott Guthrie as regional general manager of the Americas reporting directly to CEO Daniel Birnbaum.

CommonKindness president and co-founder Sarah Schloemer has been named the winner of a Silver Stevie Award in the Young Entrepreneur of the Year category in the 10th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations: public and private, for-profit and nonprofit, large and small. The 2013 awards received entries from 18 nations and territories.

Canada's Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24. 

Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

Philipps and the Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday “bleachable moments” to life through song.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.

Regional department store operator Gordmans Stores said its fourth quarter same store sales are likely to decline in the mid-single digits after it reported a 6.1% drop in comps for the third quarter ended November 2.

Despite the comp decline, Gordman’s total sales at its 93 stores increased 5.8% to $151.3 million from $143.1 million due to the addition of 10 new stores in the prior nine months. Net income for the third quarter was $1.1 million, or six cents a share, compared to net income of $4 million, or 21 cents a share, last year.

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

December 2013 is projected to be the fifth coldest in more than 22 years and the coldest in three years for the U.S. as a whole. Temperatures will be much colder for the eastern half of the U.S. with below-normal cold expected in the Great Lakes, Ohio Valley and Northeast. The start of the month is expected to be cold and stormy while the week after Christmas looks milder and drier in the East. A stormy pattern during the first three weeks of the month promises to also be snowy with above average snowfall across the Great Lakes, Mid-Atlantic, South Central states and the Northwest.