Marketing Tactics

Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Cleveland -- Holiday spending expectations are in line with last year when in-store shopping accounted for 70% of spending, according to a new survey by Forest City Enterprises. The average in-store expenditure is expected to increase by 1% to about $774. The average online expenditure is expected to decrease by 0.3% to $330.

Holiday shoppers will be driven more than ever by value this year and that they expect to shift even more of their spending toward children, the study found.  

Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.

Verizon Wireless unveiled its new "destination store" format, in Mall of America, Bloomington, Minn. The sleek, modern-looking 9,715-sq.-ft. store is designed to show customers how wireless technology fits into their mobile lifestyles.

Columbus, Ohio -- Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

San Bruno, Calif. – Wal-Mart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items while supplies last, before they are widely available.

Canton, Mass. – Men’s big-and-tall apparel retailer Destination XL reported a loss of $4.1 million in the third quarter of fiscal 2013, up from $1.6 million a year earlier.

Net sales dropped fractionally to $88.2 million from $88.7 million, partially offset by a 4.4% increase in same-store sales.

New York – Foot Locker’s net income fell 2% in the third quarter, dropping to $104 million from $106 million.

Total revenue grew 6.4% to $1.62 million from $1.52 million, above estimates. Same-store sales increased 4.1%.

Cost of sales and income tax expense both increased during the quarter, affecting net income. During the third quarter, the company opened 28 new stores, remodeled or relocated 118 stores, and closed 13 stores.