Canadian retailer Jean Coutu Group debuts online shopping via window displays

Longueuil, Quebec -- Canadian drug store operator The Jean Coutu Group is looking to boost holiday sales and make shopping more convenient this holiday season with the launch of an “e-store” window inside the Longueuil Metro Station.



Located in the A Wing of the Longueuil Metro Station, a key public transit hub, the e-store window allows consumers to make holiday purchases online on the spot using their smartphones. Purchased items can be delivered to the address of their choosing before Dec. 24.



The e-store window offers several products of the Jean Coutu Online Boutique, such as fragrances, toys, candy and electronic products.



"This initiative differentiates us on the online shopping market and offers consumers the opportunity to make holiday season shopping both easy and effective," said Alain Lafortune, EVP of purchasing and marketing at the Jean Coutu Group.



From their smartphones, customers can scan the QR code associated to a product on display in the e-store shop window. Once the code is scanned, the consumer is directed to the Jean Coutu Online Boutique to proceed with the transaction. The e-store window will be available until Dec. 13.