Shoptology bolsters digital business

Independent agency network Project: WorldWide and its shopper engagement agency, Shoptology, have named Ken Madden as head of digital at Shoptology. Madden will report directly to Shoptology CEO Charlie Anderson.



Charged with overseeing Shoptology’s digital, social and mobile strategy teams, Madden will play a lead role in the agency’s ongoing capability development, digital thought leadership and e-commerce practice, working across all of Shoptology’s clients, including Pepsi-Lipton partnership, Blistex’s Stridex, Lifeway Christian Resources and DSM.



“Investing in top digital leadership has never been more important,” said Anderson. “Madden is an incredible talent that has dedicated his career to the creative use of technology and data driven insights to solve client problems — his hire not only supports our vision for Shopper Marketing 2.0, but also signifies a pivotal point in our industry that is focused on digital, shopper engagement.”



Madden joins Shoptology from Geometry Global, where he served as EVP, head of digital, North America. Prior, he worked at OgilvyAction, serving in various leadership roles throughout the course of his tenure focusing on and developing data and analytics, research, digital strategy, technology and e-commerce capabilities.



“We are at a decisive point in time where our industry is rapidly changing — the retail experience is completely transforming and shopper marketing for brands is about to be a different game altogether. We have a unique and rare opportunity to re-envision the shopper agency of the future and I have no doubt that Shoptology has the team and focus to get it right,” said Madden. “This new role is going to allow me to use the full breadth of my experience in technology, data and analytics, digital marketing and strategy, and I can’t wait to get in and start building.”