Marketing Tactics

Regional discounter Shopko has added a range of omnichannel capabilities to its retail operations just in time for what is expected to be the most digital Christmas ever.

Shopko announced the rollout of expanded omnichannel capabilities it said would provide shoppers more access to products, the ability to buy products on-line and ship them to store for free. The capabilities were extended to 310 of the company’s locations.

Washington, D.C. -- The average person celebrating Christmas, Kwanza and/or Hanukkah will spend $804.42, up nearly 5% from 2013’s actual $767.27, according to the National Retail Federation’s 13th annual Holiday Consumer Spending Survey, conducted by Prosper Insights & Analytics. In other results, the average shopper plans to do 44% of their holiday shopping online, the most in the survey’s history.  

New York -- Holiday shopping is going to start early this year, according to the International Council of Shopping Centers’ latest consumer tracking survey. About 35% of consumers have or will have started their holiday shopping by the end of October. Roughly three out of five shoppers will begin shopping by Thanksgiving this year, and by the end of the Thanksgiving weekend 86% will have started making purchases.   

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

Ensuring the roughly nine billion people who are estimated to inhabit the planet by 2050 have enough to eat is a big challenge. That’s why Land O’Lakes has introduced new program to fund big ideas from future food leaders.

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

Seattle –- Amazon.com and Sears Holdings Corp. have both reportedly removed men’s rings featuring the Nazi swastika emblem from their websites after public complaints. According to the Wall Street Journal, in both instances the items were sold by third-party vendors, but the companies handled the complaints differently.  

Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

 

Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).