Marketing Tactics

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.

With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

Matthew Youngs, president of Ralph Lauren Childrenswear and Latin America has been named chairman of the National Father’s Day Committee.

In this new capacity, Youngs will collaborate with Dan Orwig, president and CEO of The Father’s Day/Mother’s Day Council, to oversee and execute the Annual Father of the Year Awards luncheon benefitting Save the Children’s U.S. Programs.

Mississauga, Ont. -- Target Canada is opening three new stores Oct. 17, located in Ottawa, Ont; Sheridan Centre in Mississauga, Ont. and Polo Park in Winnipeg, Man. The opening of the three new stores marks the final stores scheduled to open in 2014 and brings the total number of Target Canada stores open across the country to 133.

 

New York -- HGTV will launch “Santa HQ,” an immersive experience that transforms the traditional visit with Santa Claus into an interactive journey, at 10 Macerich malls across the country, starting on Nov. 4, and lasting through Dec. 24.  

Books-A-Million Inc. is once again accepting Joe Muggs coffee donations for their Coffee for the Troops campaign that will benefit troops serving overseas and stateside.

Former Talbots and Bloomingdales executive Lisa Gavales was named president and CEO of personalized gift retailer Things Remembered where she plans to further evolve the retailer’s omnichannel offering.

Things Remembered operates 600 stores nationwide that are integrated with its Web site to allow for online ordering and same day pick up. Gavales will join the company November 10 to fill the position being vacated by Michael Anthony. He is relinquishing the CEO title after eight years but will remain as chairman of the board.