Marketing Tactics

More Americans now say they are loosening the purse strings in advance of the holiday season, and fewer say they are tightening their belts, according to a recent Citi national survey.

Only 35% said they would be spending less than last year, reflecting the lowest level of holiday budget cutbacks since the financial crisis. As many as 63% of Americans plan to spend more (11%) or the same (52%) on holiday shopping this year.

Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.

It promises to be a mad dash to the finish for the nation’s retailers this week with half of holiday shoppers planning to wrap up their holiday shopping online and nearly one third of shoppers yet to begin spending, according to the latest survey results from the National Retail Federation.

Washington, D.C. -- The National Retail Federation issued the following statement from senior VP and general counsel Mallory Duncan in response to U.S. District Court Judge John Gleeson’s approval of a controversial antitrust lawsuit over credit card swipe fees:

Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9%  say they are already finished.

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

Corte Madera, Calif. – Restoration Hardware grew its net income an impressive 389% to $13 million from $2.7 million in the same period a year earlier. Net revenues for the third quarter of fiscal 2013 increased 39% to $395.8 million from $284.2 million, while same-store sales increased 29%.

Gary Friedman, chairman and co-CEO of Restoration Hardware, credited net revenue growth and advertising savings as factors driving the company’s net income increase. The strong quarterly financial performance exceeded Wall Street expectations.

New York -- Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year Design Competition until Wednesday, January 8, 2014.

More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

Walmart’s ad match policy states that if its customers find an item at another store at a lower price, it will honor the lower price. In fact, the retailer is currently touting its Christmas ad match policy, which covers electronics, toys and grocery produce.

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.