This Is Retail: Tackling e-commerce right

Mystery Tackle Box is a monthly subscription service that introduces beginner and expert anglers to new fishing lures and tackle. The innovative e-commerce operation sends subscribers a box containing $15 worth of fishing products every month.



In this latest installment of “This Is Retail,” an initiative of the National Retail Federation designed to showcase the industry’s diverse career opportunities, Mystery Tackle Box CEO Jeremy Gwynne takes us through a day in the life of a CEO in the world of e-commerce — and with a dose of good humor, clarifies typical misconceptions.



Click here to check it out.