Marketing Tactics

Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world. 

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

New  York -- West Elm, a division of Williams-Sonoma, will open a store in Washington, D.C. on Thursday, Oct. 23rd. Located in Logan Circle, the more than 14,500-sq.-ft. store will feature a curated selection of products made by artists located in the D.C. area through West Elm’s Local initiative, which taps into local entrepreneurship.   

New York –- Online lingerie retailer Adore Me has achieved 300% year-over-year growth in revenue while using Dotcom Distribution fulfillment and logistics solutions. Adore Me has leveraged Dotcom’s capabilities to adjust to increasing order volume to promote rapid growth and customer satisfaction.  

Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear.  The new multimedia campaign featuring Ringo will begin in Spring 2015.   World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.