Marketing Tactics

A decade after founding Triad Retail Media, Greg Murtagh is stepping down as CEO of the digital retail media company to pursue new opportunities.

Stepping up to the CEO role is current president and COO Roger Berdusco who worked closely with Murtagh since the innovative agency was founded in 2004. Murtagh will remain on the company’s board of directors.

Austin, Texas -- A majority of Americans would be comfortable divulging information about themselves anonymously to their favorite stores (60%) or a product brand (56%), and close to half would anonymously share personal data to an app (46%). According to a new national survey from Wearables.com and The Center for Generational Kinetics, some consumers will also share personal information in exchange for certain benefits.  

Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.

By Bruce Leonard and John Cumbelich  

New York -- Retail design guru Rodney Fitch, 78, died on Oct. 20 at his home in Wiltshire, England, following a battle with cancer.    Fitch founded the design firm of the same name in 1972, and was appointed Commander of The Most Excellent Order of the British Empire (CBE) in 1990 for his ‘influence on the British Design Industry’.   He left Fitch, which is now owned by WPP, at the end of 2009.  

Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.

New York -- Using smartphones and tablets to shop for the holidays has grown by 53% since 2012, and is expected to play a big role in decision making and actual purchases this year, according to the American Express Spending & Saver Tracker. The report finds the average American consumer is back to holiday spending at 2012 levels, and will plan to shell out $842 this year (vs. $1,260 in 2013 and $848 in 2012).   Consumers saying they will use their gadgets to:

Queens, N.Y. -- Airport retail developer MarketPlace Development is opening new shops, restaurants and services as part of an overall plan to upgrade the Food & Shops program at Terminal B in LaGuardia Airport as planning continues on a new terminal.