Starbucks expects record gift card purchases Dec. 19

Seattle – Starbucks anticipates record purchases and activations of Starbucks cards on Thursday, Dec. 19. Last year, more than 2 million Starbucks cards were purchased in the U.S. and Canada on the Thursday before Christmas, representing nearly 1,500 cards purchased per minute in the U.S. and Canada.



“One in every 10 American adults received a Starbucks Card last holiday season, and we’re on track for another record performance in Starbucks Card sales, as we celebrate our 13th year of offering Starbucks cards,” said Adam Brotman, chief digital officer for Starbucks. “We are predicting that this Thursday and next Monday, Dec. 23, will be our busiest days for cards sales.”