Toymageddon 2013 is underway at Toys ‘R’ Us

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.



All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.



"With only eight shopping days remaining until Christmas, we are offering customers extended, uninterrupted time in stores, providing them the opportunity to shop whenever is most convenient for them — whether early in the morning or late at night," said EVP, stores and services, Troy Rice.



The chain is also promoting Christmas Eve delivery for online orders placed by noon on Dec. 23, as well as its buy-online-pickup-in-store purchasing options.



The Times Square flagship in N.Y. is well into its continuous holiday operating hours. It’s been open since Dec. 1 and will remain open for a total of 566 straight hours.