Marketing Tactics

Chicago -- More than 80% of shoppers visit three or more channels to carry out CPG shopping, according to IRI’s new Times & Trend report, “Channel Migration: The Road to Growth Has Many Lanes”.   

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

Matthews, N.C. -- Family Dollar Stores Inc. has set Oct. 30., 2014 as the date for stockholders to vote on a proposed merger agreement with Dollar Tree Inc. Family Dollar has not yet set the time or location of the vote.  

Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.

Indianapolis –- Simon malls will feature the Ziploop mobile shopping app during the 2014 holiday season. The app stores paper, cards, coupons and certificates and stores them on a mobile device, tablet or desktop.

 

Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.