Marketing Tactics

DNA Brands, maker of DNA Energy Drink, has signed a new distribution agreement with Koerner Distributor to sell its rebranded energy drink line and latest energy coffee drink products.

Koerner Distributor has four branches which cover a population of more than 1 million people in 52 Illinois counties. Koerner distributes of beer, wine and liquor brands such as Miller, Coors and Corona to retailers such as Schnucks, Shop N Save, Deirberg's, Circle K, Casey General Store and Huck's.

Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.

The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.

NXT-ID, a biometrics company focused on the growing m-commerce market, has elected former MasterCard executives Lawrence Flanagan and Ken Moy to its newly formed board of directors. The appointments align with the company's roll-out and 2014 launch of the Wocket, a next generation biometrically secure wallet.

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New York -- Analysis has uncovered a 46% increase in social networking referrals to top 500 retail websites during the most critical week of the year, just one of four key trends identified in a report by Experian Marketing Services.

The 2013 holiday marketing analysis from the holiday shopping season's peak week, the period beginning Thanksgiving and ending on Cyber Monday, cited the following four trends:

Washington, D.C. -- According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history. As of Dec. 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.

Algonquin, Ill. — Fuddruckers has opened a 6,600-sq.-ft. fast casual restaurant in the Algonquin Commons lifestyle center in Algonquin, Ill., a northwest suburb of Chicago. The new restaurant replaces a Cheeseburger in Paradise, according to Luby’s, Inc., the parent company of both brands and the owner of the site.

The Algonquin Commons restaurant will showcase Fuddruckers’ new interior scheme, which pays homage to the chains roadhouse look, while refreshing the look to cater to today’s more sophisticated tastes.

New York -- Duane Reade, a division of Walgreens, on Friday at midnight launched a holiday photo contest on Facebook. The “Show Us Your Party Legs”  promotion  is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products. It will run through Jan. 4.

Boca Raton, Fla. – Office Depot is expanding 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide.

Customers can experience 3-D printing demonstrations in stores in eight states or print on their own by purchasing the Cube or CubeX applications from www.officedepot.com. Participating states are California, Colorado, Florida, Georgia, Illinois, Nevada, Oregon and Texas.

New York - Nearly four-in-10 Americans (38%) plan to spend less this holiday season than they did last year, while 14% plan to spend more this year and 47% plan to spend about the same amount as last year. According to a new Bankrate.com report, Americans planning to spend less outnumber those planning to spend more in each age and income group.