Marketing Tactics

New York -- Direct spending in New York and New Jersey by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million.

Beloit, Wis. -- Almost one-third of U.S., consumers (30%) plan to buy a new TV in 2014 and of those, 32% said during Super Bowl sales, while 25% said during Black Friday. A new consumer survey from FatWallet also revealed price will have the most influence on TV purchases, with more than half saying they plan to spend less than $500, while one-in-four plan to spend more than $700.

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Target and international pop star Shakira are teaming up to release an exclusive deluxe edition of her latest album, “Shakira.” It’s Target’s first major artist collaboration of the year.

The exclusive deluxe edition will include three bonus tracks and is available for pre-order now at Target.com.

“There were three special songs I recorded for ‘Shakira’ that I decided to save for the version of the album available only at Target,” explained Shakira.

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

Lucky Charms cereal is marking its 50th anniversary with a 50-day celebration featuring its longtime mascot Lucky the leprechaun.

The celebration kicked off last night with a tribute ad featuring pop vocal sensation Pentatonix singing his jingle. The festivities will culminate on Lucky's 50th birthday. St. Patrick's Day, March 17. Throughout the 50-day celebration, surprises will pop up across the country and online.

Weiman Products, a leading manufacturer of specialty cleaning products, has acquired Goo Gone, Magic, Stone Care International, Natural Magic, OOPS! Paint Remover and Gonzo brands from the Homax Group.

“Adding Homax’s specialty cleaning brands to Weiman solidifies the Company’s position as the leading specialty cleaning products provider in the market,” said Carl DeMasi, Weiman’s president and CEO. “We fully expect our customers, suppliers, and employees to benefit from this acquisition.” T

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

New York — Covo Trattoria has leased restaurant space at 3660 Broadway at the intersection with West 151st Street, a prominent corner in the Hamilton Heights district of Upper Manhattan. The space includes 1,500 sq. ft. on the ground floor and a full basement. Covo Trattoria anticipates opening in the spring.

The eatery has two existing locations in West Harem. At the Hamilton Heights location, Covo Trattoria will join neighbors The Grange, The Chipped Cup, Harlem Public and The Heights Tavern.

Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.