Marketing Tactics

Washington, D.C. -- Canadian outdoor brand Arc'teryx will open its first East Coast location, and fourth in the U.S., in CityCenterDC, downtown Washington, D.C.'s new mixed-use development.   

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.  

Washington, D.C. –- During the 2014 holiday season, spending on tiny plastic or digital gift cards will top all previous records. According to the National Retail Federation (NRF) Gift Card Spending Survey, the average person buying gift cards will spend $172.74, up from $163.16 in 2013. Total spending is expected to reach $31.74 billion.  

Bentonville, Ark. -- A rare sales bump may provide the world’s largest retailer just the momentum it needs going into the important holiday season, say Wall Street analysts, as Wal-Mart reported that 3Q same-store sales rose at U.S. namesake stores for the first time in nearly two years.

 

However, Wal-Mart tempered the news with warnings that a highly promotional environment lies ahead.

 

Manhattan Beach, Calif. -- Skechers is celebrating the opening of its 1,000th retail store. The company, which operates in more than 75 countries, hit the milestone mark with the opening of a new store in Mexico City on Wednesday, preceded by an additional store opening in Mexico earlier this week and two in California last week.  

General Growth Properties has unveiled Adventure to Santa, a DreamWorks DreamPlace first-of-its-kind holiday experience that starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology.   

Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.