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Marketing Tactics

  • Why gift cards keep growing

    Gift card sales are expected to reach record levels again this holiday season and new research from the National Retail Federation (NRF) offers insight into the increased popularity of stored value products.

    More than half of shoppers polled by NRF’s Gift Card Spending Survey said they will buy gift cards this holiday season because the cards allow the recipient to select their own gift. More than 25% of shoppers said gift cards are easier and faster to buy, and 3.8% said the cards help them stick to their holiday budgets.

  • Grommet to go brick-and-mortar for holidays

    The Grommet is partnering with a store in Boston to launch a “pop-in” shop on Nov. 20 as part of an effort to bridge the gap between e-commerce and brick-and-mortar stores.

    With so many consumers on the hunt for unique holiday gifts, the Grommet said it wants shoppers to be able to touch, test and purchase the company’s offerings. The “pop-in” Grommet shop will be located within Boston boutique Michelle Willey and be open from Nov. 20 through the end of December.

  • Online retailers miss sales with irrelevant items

    London, U.K. -- Nearly three-quarters of online retailers (74%) miss out on sales by promoting irrelevant items to online shoppers. According to new research from OrderDynamics, as retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.  

  • Samsung releases beacon solution

    Ridgefield, N.J. –- Samsung is taking direct aim at the burgeoning market for Apple’s iBeacon in-store marketing/messaging solution with its own new beacon-based tool called Proximity. Like iBeacon, Proximity uses Bluetooth Low Energy beacons to identify and track the location of shoppers in a store by their mobile devices and send them offers and promotions based both on their purchase history and location in the store.  

  • Panasonic opens pop-up store in NYC

    New York -- Panasonic has unveiled a pop-up store in New York City's Union Square area featuring a collection of Panasonic's latest consumer products from the home, adventure, imaging, entertainment and beauty categories for shoppers planning their holiday gift-giving.  

  • Canadian brand Arc'teryx to open fourth U.S. store

    Washington, D.C. -- Canadian outdoor brand Arc'teryx will open its first East Coast location, and fourth in the U.S., in CityCenterDC, downtown Washington, D.C.'s new mixed-use development.   

  • Black Friday behavior, according to the sexes

    When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

  • Survey: Consumers seek Black Friday deals

    When asked which Cyber Monday offers they will take advantage of, 70% of consumers said deals. In addition, a new survey from FatWallet.com shows that 42% said coupons, 31% said cash back, 51% said storewide discounts and 68% said free shipping.  
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