Marketing Tactics

The dishes from Thanksgiving dinner will barely be dry when Best Buy stores open at 5 p.m. on Thursday, Nov. 28, to treat shoppers to an early wave of doorbuster deals.

New York -- Alibaba Group Holding Limited announced that it hosted $9.3 billion in sales on China’s “Singles Day,” an annual sales event held on Nov. 11. 

 

The E-commerce giant  said that 43 of all Singles Day transactions came through mobile devices, up from 21% in 2013.  

 

About a year ago, I wrote a TechBytes column about a concept app called “Snap", which SAP had developed to provide consumers with interactive instructions for assembling products at home. After some fine-tuning, SAP is now officially launching a DIY home assembly app called “Bilt” for Android and iOS tablet devices.   

For the second year in a row, Sports Authority said most of its stores would open at 6 p.m. Thanksgiving Day.

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

Austin, Texas -- Gen Y consumers, whose annual spending power is estimated at $200 billion, prefer to shop at retailers that offer financing options, according to a new study.   An eNation study of more than 2,000 consumers, commissioned by financial technology company NewComLink, found that 59% of shoppers between the ages of 18 and 34 say their choice of retailer is impacted by whether that retailer offers financing options.  

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.