Marketing Tactics

Meijer customers donated more than $510,000 during the company’s holiday Simply Give campaign, helping food pantries throughout the Midwest restock their shelves.

Combined with a donation from Meijer, the holiday campaign raised more than $1.2 million, making it the most successful campaign since Simply Give began in November 2008.

February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month. Much colder trends early in the month will help to clear remaining winter merchandise. A taste of spring arrives in the Deep South in retail week three, making this a favorable time for categories such as sun care, apparel and cold beverages.

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

New York — ProHealth has signed a lease for a 10,913-sq.-ft. location at an endcap of the 187,650-sq.-ft. Glen Oaks Shopping Center in the Glen Oaks section of Queens, according to The Feil Organization, the center’s owner and manager. The lease brings the open-air center to 99% leased.

The medical services provider is renovating the façade and expanding the existing space to increase its frontage on Union Turnpike. ProHealth expects to open in March.

Winston-Salem, N.C. — Krispy Kreme has announced a development agreement with existing franchisee Great Circle Family Foods to develop 20 new doughnut shops in Southern California. Over the next seven years. Great Circle currently operates 11 Krispy Kreme shops in Southern Calif., making the company Krispy Kreme’s third largest domestic franchisee.

Krispy Kreme can be found in over 800 locations in more than 20 countries around the world.

Hoffman Estates, Ill. - Sears Holdings Corporation anticipates hiring 6,500 veterans and military spouses in 2014. The hiring goal builds on the more than 6,000 veterans and spouses hired in 2013, and nearly doubles the 3,500 hired in 2012.

The company currently employs more than 30,000 veteran associates, many of whom are still serving in the National Guard and the Reserve forces.

Plano, Texas – J.C. Penney Co. released its 2013 Sustainability Report, outlining sustainability initiatives pursued during fiscal year 2012 ended Feb. 2013. Highlights of the report included:

• Stores and Operations: Through the company’s energy conservation efforts, J.C. Penney has received Energy Star certification in more than 500 locations and earned the Energy Star Sustained Excellence Award for five consecutive years.

Las Vegas – Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City's Industria Studios in December 2013.

St. Paul, Minn. – Bruegger’s Bagels opens a new store concept in Woodbury, Minn., today, and is launching a promotional contest to find artwork to place on a large brick feature wall in the store. Through March 31, amateur and professional artists can submit an abstract, two-dimensional design for the wall.

The winning design will be the focal point of the bakery and will be used in select new bakeries nationwide. The chosen artist will receive a $10,000 cash prize. Contest details are available on Bruegger’s Facebook page.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."