Marketing Tactics

Manhattan Beach, Calif. -- Skechers is celebrating the opening of its 1,000th retail store. The company, which operates in more than 75 countries, hit the milestone mark with the opening of a new store in Mexico City on Wednesday, preceded by an additional store opening in Mexico earlier this week and two in California last week.  

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

General Growth Properties has unveiled Adventure to Santa, a DreamWorks DreamPlace first-of-its-kind holiday experience that starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology.   

Chicago -- The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.  

Chicago -– The perception of men as not enjoying the process of grocery shopping may have some truth to it. More men are grocery shopping for themselves or their families now than in the past, but they’re not happy about it, reports The NPD Group.  

Alexandria, Va. — Declining gas prices may increase holiday spending this year—especially among men and those ages 18-34, according to a new national survey on consumer optimism conducted by the National Association of Convenience Stores (NACS).  

Arts and Crafts retailer A.C. Moore launched its inaugural campaign to benefit the Marine Toys for Tots Foundation with a program involving all its stores.

The company’s 140 locations will serve as official drop off locations for the program with every toy donated going to a child in the local community. In addition, the company has pledged to donate 25,000 toys and is asking its customers to help double the donation with an additional 25,000 toys to provide a total of 50,000 toys to kids this holiday season.
 

By Ahsin Rasheed