Marketing Tactics

The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

WTI expects March 2014 to trend similar in temperature to last year and below normal for the U.S. as a whole. The month starts out with cold, possibly record-breaking, in the North along with some potentially snowy and/or icy weather as a storm system moves through. Colder trends linger into the second week of the month, but toward St.Patrick’s day, temperatures look to take a turn toward trending warmer than last year.

Purchase, N.Y. — KicksUSA, a regional retailer offering athletic footwear and family apparel, has opened a 4,600-sq.-ft. store at CooperTowne Center in Somerdale, N.J., according to National Realty & Development Corp., the owner of the center.

Wal-Mart Supercenter, Cinemark Theatres and LA Fitness anchor CooperTowne Center.

Houston — Torchy’s Tacos has leased a 3,886-sq.-ft. restaurant at LaCenterra at Cinco Ranch in the Houston suburb of Katy, according to Vista Equities Group, the owner of the center. Baker Katz represented Torchy’s in the transaction.

St. Louis -- A majority (74%) of U.S. contractors are unaware of upcoming 2015 regional standards for unitary air conditioning and heat pump systems, according to a survey by Emerson Climate Technologies Inc. Nearly 80% of contractors were unaware of 2015 part-load efficiency requirements for light commercial split, package and rooftop systems, and 84% are unaware of the 2015 chiller standards. Unlike the 2005 regulation changes, the 2015 changes will affect both residential and commercial efficiency standards.

El Segundo, Calif. – Big 5 Sporting Goods Corp. released mostly positive financial results for the fourth quarter and fiscal year 2013. During the fourth quarter, net income rose 30% to $5.2 million from $4 million compared to the same period in the prior year.

Tampa, Fla. -- The global market for advanced services based on mobile context insights could be worth as much as $44 billion annually. A research report for Syniverse from economists at the Surrey Energy Economics Center (SEEC) values the market for operators providing services to brands based on end-user context data and proposes a sustainable long-term market structure with balanced, mutual benefit between operators, brands and consumers.

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.