Marketing Tactics

Buying tech products was the No. 1 priority on consumers’ shopping lists this past holiday weekend, according to a new survey from the Consumer Electronics Association (CEA).

San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. 

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

New York - Macy's Herald Square has unveiled its 2014 Christmas windows. Titled "Santa's Journey to the Stars," this year's display follows the adventures of Alex, a young boy who receives a magical and mystical telescope that enables him to experience the wonder of Christmas on other planets before landing back on Earth at the Macy's Thanksgiving Day Parade.  

By Scot Wingo, CEO, ChannelAdvisor Happy Cyber Monday! Each year we at ChannelAdvisor track the five days from Thanksgiving through Cyber Monday and call that the “Cyber Five.” This year, our Cyber Five Same Store Sales (SSS) data to date shows that Holiday ’14 is off to a very strong start.

To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.

New York - Count Walmart as not falling victim to the Black Friday weekend blues. The discounter is reporting a strong holiday  weekend -- including record online sales.  

All systems are go and the holiday season is clear for takeoff at Macy's Herald Square in New York City.

That’s because this year’s Macy’s Christmas window display, “Santa’s Journey to the Stars,” traces the adventures of Alex, a young boy who receives a magical and mystical telescope that allows him to experience the wonder of Christmas on other planets before landing back on Earth at the iconic Macy's Thanksgiving Day Parade.