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P&G's rolls out new fabric care line


Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

The products are formulated with ingredients that not only clean and soften, but also help to create a relaxing sleep environment, the company said.

“It’s hard to unwind and turn off your mind at the end of the day especially when technology like laptops and smartphones are so readily accessible and easy to use in bed,” said Dr. Ian Smith, celebrity physician and wellness expert. “In fact, the use of electronics before bedtime is one of the biggest issues doctors notice in patients who struggle to relax in order to fall asleep. That’s why I recommend patients start with simple solutions I’ve tried myself like turning off electronics at least 30 minutes before bedtime and creating an ideal sleep environment, including washing linens and pajamas in the Sweet Dreams Collection.”

The line includes:

  • Tide plus A touch of Downy Sweet Dreams, available nation-wide for a SRP of $13.99 for a 48-load bottle;

  • Downy Unstopables Dreams, available for a SRP of $6.99;

  • Downy Infusions Sweet Dreams, available for a SRP of $4.99-$5.99 for 40 loads; and

  • Bounce Sweet Dreams, available for a SRP of $4.89-$5.99 for a 150-count box.

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