Marketing Tactics

Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   

Few retailers have as much at stake this holiday season as RadioShack which explains why the company made the high risk move of relaunching its Web site just days before the busiest shopping weekend of the year.

The struggling retailer said the redesign of RadioShack.com offers an easier user experience and comes just in time for the holiday season and kicks off a week of free shipping offers on promotionally priced goods.

After nearly a decade of stalled growth in the shopping center industry, 2014 finally saw progress being made on the new development front. While it’s true that much of the ground-up construction was of the outlet center ilk, the value sector wasn’t the only new-build push. Mixed-use properties and open-air destinations continue to come out of the ground, albeit stingily, as do hybrid centers that defy current standard definitions.

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences.  

Basketball season is just now getting underway but next spring when top high school teams square off at a tournament in New York Dick’s Sporting Goods will be there as title sponsor of the event.

For the second consecutive year, Dicks will serve as title sponsor of the event to be held April 2-4, 2015 and televised on ESPN networks.

Apple Pay’s got nothing on this new body part-based method of conducting commerce.

The world of payments has become very dynamic in recent years which explains why a trade show called Money 20/20 in only its third year of existence is able to attract more than 7,500 attendees. Everyone from scruffy start-up types touting the virtues of bitcoin, to government regulators, well known retailers and major credit card issuers were on hand at the recent show in Las Vegas to gain insight into the rapidly evolving space.

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.