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Domino’s extends advertising partnership with CP&B


Ann Arbor, Mich. -- Domino's Pizza has finalized a renewal agreement with its national agency of record, CP+B, through 2016. The partnership began in 2008 and included Domino’s “Pizza Turnaround” in 2010, when the chain changed its core pizza recipe.

"Both Domino's and CP+B take a great deal of pride in being a part of one of the more memorable turnarounds in the history of quick service restaurants," said Russell Weiner, Domino's Pizza chief marketing officer. "But beyond just the turnaround itself, the thing that has impressed us the most about working with CP+B is the way we have found ways to sustain both our strong results and consistent messages in the four years since."

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