Express goes big in Times Square

New York -- Express has gone big in Times Square. The specialty apparel chain has opened a three-level, 22,500-sq.-ft. store inside the historical (and landmarked) I. Miller Building.



The new location is the chain’s largest store to date, and also its most dazzling. The interior has an ultra-contemporary look, with such upscale accents as marble checkout counters and chandeliers. Merchandise is displayed in tall glass vitrines.



Even in the midst of busy Times Square, the store stands out, with a 150-ft.-high LED billboard. The 9,000-sq.-ft. sign is a digital wonder, and is the biggest and highest-definition billboard in the area, according to reports.