Marketing Tactics

Washington, D.C. - The Alliance for Main Street Fairness (AMSF) launched a television advertising campaign to educate lawmakers on what is says is the imminent threat posed by China's online mega-retailer Alibaba as it enters the U.S. retail market. Retailers are asking the U.S. House of Representatives to join the U.S. Senate by passing e-fairness legislation that closes the online sales tax loophole this year.    

The world's largest retailer reported a robust Black Friday weekend — including record online sales — as part of its kickoff to the 2014 holiday sales season.

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, SVP of merchandising at Walmart. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them."

By Kosha Gada  

HSN Inc. has named Jeffrey Kuster president of Cornerstone and executive officer of HSNi. Kuster will report to HSNi CEO Mindy Grossman.

Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as EVP and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.  

Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.

Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.