Marketing Tactics

San Jose, Calif. – Sales for Valentine’s Day this year fell prior to the holiday compared to the same period in 2013, but rose on the actual holiday itself, Feb. 14. According to new figures from site analytics provider RetailNext, men’s stores (that have gifts for men) saw decreased (-13.8%) sales the day before Valentine’s, but an increase of +22.2% in sales on Valentine's Day itself in 2014.

Seattle - Starbucks Coffee Company has named Starbucks Canada executive VP and president Annie Young-Scrivner as executive VP and president, Teavana. Nine-year retail operations executive and employee resources senior VP Rossann Williams has been appointed senior VP and president, Starbucks Canada.

Teavana founder and CEO Andy Mack, having helped with the integration of Teavana with Starbucks, has decided to retire from the company.

Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”

In total, almost 75% of brands receive social media complaints. In addition, survey results show:

Dublin, Calif. - Ross Dress for Less will open four new locations in the greater Chicago area on March 8, 2014. These openings bring the total number of Chicago area stores to 35 for the retailer.

Never one to let an opportunity to bash Walmart go to waste, United Food and Commercial Workers International Union (UFCW) associate director Robin Williams did just then when she was named to the NAACP board.

Williams, a 17-year UFCW veteran, was named to the 62-member board of the National Association for the Advancement of Colored People on Feb. 13. Williams leads UFCW’s civil rights and community action department and said it was an honor to join the board of the nation’s oldest and largest civil rights organization.

Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

Hasbro is getting ready to host the 2014 National School Scrabble Tournament, which will be held from April 26-27 at the company’s new Providence, R.I., facility, One Hasbro Place. Scrabble enthusiasts, in fourth through eighth grades, are invited to compete for the $10,000 top prize.

Lowe's is renewing its partnership with Habitat for Humanity International. A new five-year, $23.5 million donation will bring Lowe's total contributions to more than $63 million since 2003 and is the company’s largest corporate donation to date.

Along with the funding, Lowe's pledged the continued support of Lowe's Heroes employee volunteers. In the past decade, Lowe's employees have donated thousands of volunteer hours in support of Habitat's work.

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

As consumers head to retail stores this spring to purchase mowers, chain saws, generators, blowers, trimmers, power washers and a host of other small engine equipment, they will see an important ethanol fuel message from the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers.

The message to 'Look Before You Pump' will help consumers protect their outdoor power and small engine equipment investments.