Marketing Tactics

Apple Pay’s got nothing on this new body part-based method of conducting commerce.

The world of payments has become very dynamic in recent years which explains why a trade show called Money 20/20 in only its third year of existence is able to attract more than 7,500 attendees. Everyone from scruffy start-up types touting the virtues of bitcoin, to government regulators, well known retailers and major credit card issuers were on hand at the recent show in Las Vegas to gain insight into the rapidly evolving space.

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five:Urban Outfitters, American Eagle Outfitters and Zulily.

Memphis, Tenn. – Fred’s Inc. swung to a net loss of $10.4 million in the third quarter of fiscal 2014, compared to net income of $7.3 million in the same quarter a year earlier. Costs associated with closing five underperforming stores in the third quarter, and an anticipated 47 stores in the fourth quarter, contributed to the loss, which exceeded Wall Street projections.

Englewood, Col. - Sports Authority continues to roll out its enhanced store environment in both existing stores and new locations nationwide. Most recently, the retailer completed the remodel of an existing store and also opened two new units in the Las Vegas area.  

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.   

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

Wet Seal has hired an investment banker and a senior adviser to analyze potential financial alternatives for the struggling retailer.

The company said it has hired investment bank Houlihan Lokey and former Tilly's Inc. executive William Langsdorf to aid in a strategic review. Wet Seal said it has not set a deadline for completion of the process and that “there can be no assurance that the exploration of the potential alternatives will result in a transaction.”