Marketing Tactics

The newly created position of chief member officer at Sam’s Club has been filled by veteran marketer Tracey Brown who has been given a wide range of member marketing, acquisition, engagement, retention and analytics responsibilities.

San Francisco -- Shopper traffic in January dropped 7% year-over-year as harsh winter storms amplified the shift of shopping to online and mobile, according to Euclid’s monthly retail benchmarks report which analyzes shopper activity and behavior during the month of January. In-store engagement improved more than expected during the low traffic, post-holiday month, but it is unclear how much the longer visits benefitted sales.

Academy Sports + Outdoors plans to make a splash in Orlando this spring with the simultaneous opening of four stores.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season. Academy Sports + Outdoors will be the official sporting goods retailer of the Orlando City Soccer Club. 

Macy’s and Martha Stewart Living Omnimedia are collaborating on another collection for the home, just in time for the spring decorating season.

The retailer is launching Whim, an exclusive bedding and dinnerware collection from Martha Stewart available only at Macy’s. Whim will be available on macys.com and in select Macy’s stores starting March. The collection offers comforter sets, sheets and quilts in playful prints and colors, as well as colorful dinnerware.

New York -- Academy Sports + Outdoors will celebrate the simultaneous opening of four stores in the Orlando, Florida, area in March.

The new stores will be located in Kissimmee, Waterford, Lake Mary and Melbourne and will open simultaneously at 8:30 a.m. on March 6. The openings mark the Katy, Texas-based company’s furthest expansion eastward to date.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season.  

Colgate is teaming up with Family Dollar to inspire African-American families during February's Black History Month to honor their past and treasure their future with a healthy smile.

Many Americans, including more than one-third of African-American adults, live with untreated tooth decay. Without proper treatment, tooth decay can progress and eventually result in a cavity or even tooth loss.

What do you get when you cross a Disney princess and a mall goth? Hot Topic has found the answer with its new collection inspired by an upcoming Disney live action film.

Hot Topic’s new "Cinderella" collection will be available Feb. 24 exclusively at Hot Topic stores and on hottopic.com, with a pre-sale going on now at hottopic.com.

Calgary, Canada – Shell Canada has signed a multi-year renewal with LoyaltyOne, the Canadian coalition loyalty business of Alliance Data Systems Corp., as a national sponsor of its Air Miles Reward Program. Shell Canada issues Air Miles reward miles for automotive fuel purchases made at its Shell-branded retail service locations across Canada.