Marketing Tactics

Deerfield, Ill. -- Walgreens has been named the Best Integrated Mobile Experience for its Paperless Coupons program in the 18th Annual Webby Awards, which are presented by the International Academy of Digital Arts and Sciences (IADAS).

San Jose – PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand. The program includes a new logo and an omni-channel campaign called “powering the people economy.”

San Francisco – Stock compensation expenses helped produce a net loss of $132.4 million at Twitter Inc. during the first quarter of 2014, compared to a net loss of $27 million in the same quarter of the previous year. Twitter attributed part of the net loss to $126 million in stock compensation expense.

Chicago -- Mobile (including tablet), marketing and personalization were the top three issues that retailers will devote the most time to in 2014, according to the e-tailing group’s 13th Annual Merchant Survey. Omni-channel and platform rounded out the top five concerns.

Bentonville, Ark. – Wal-Mart is working with Autoinsurance.com to offer customers in Arkanas, Louisiana, Mississippi, Missouri, Oklahoma, Pennsylvania, Tennessee and Texas an auto insurance comparison service. AutoInsurance.com provides customers with multiple quotes from national insurance carriers including Progressive, Esurance, Safeco, The General and others within minutes.

Wal-Mart plans to offer the service nationwide in the coming months. The launch of this service stems from a successful pilot that took place in Pennsylvania during 2013.

Sport Chalet is turning 55 this year and to mark its anniversary, the retailer is taking a look at some of the biggest fitness trends and milestones from the past five decades, and forecasting trends consumers can expect in the decade to come.

In 1959, Norbert and Irene Olberz opened an intimate ski shop in La Canada Flintridge, Calif. Now there are 51 stores in four states, featuring the industry's top brands across a variety of sports and fitness activities.  

New York -- Uniqlo debuted a new flagship with the opening of its fifth location in Paris, in the city’s Marais area.

Located in a 19th century building that once housed a foundry, the three-level, 8,800-sq.-ft. store combines such historic details as a 115-ft- red-brick chimney with a modern layout and high-tech accents, including video screens and LED displays.

It was designed by Tokyo architects Wonderwall, a longtime collaborator with Uniqlo.

Bentonville, Ark. -- Walmart on Tuesday joined with CEOs from more than a dozen global companies to sign new commitments that accelerate innovation in sustainable agriculture and recycling. The pledges kicked off Walmart’s first-ever Sustainable Product Expo, a three-day collaboration to expand the availability of products that sustain people and the environment. Together, the participating suppliers represent more than $100 billion in sales at Walmart.

Washington, D.C. - Consumers this year will celebrate Mother’s Day keeping practicality in mind. According to NRF’s 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $162.94 on Mother’s Day in 2014, down 3.5% from a survey high of $168.94 in 2013. Total spending is expected to reach $19.9 billion.

Chicago -- Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials. A distressed consumer segment since the economic downturn began, this age group is showing the greatest rise in confidence.