Marketing Tactics

Lenexa, Kan. – Four-in-10 (42%) college students around the country would "probably not" or "definitely not" make more mobile payments if they were widely available. A survey sponsored by Balance Innovations showed that another 42% reported they would use their mobile phone "somewhat more, depending on the retailer or purchase," and only 16% of those surveyed said they absolutely would use mobile payments "all the time."
 
Additional insights from the survey include:
 

New York - MyCheck, a checkout app for restaurants, has collaborated with PayPal to enable U.S. consumers to pay at table through the PayPal app. The app itself enables users to select a restaurant from a list, check-in to the venue, and once there, view ordered items and prices on the mobile device, split the bill (if desired), add a tip, redeem an offer, accrue loyalty card stamps, quickly check out by hitting the pay button without waiting for a check, and receive an email receipt.

Framingham, Mass. -- T.J.Maxx partnered with developmental and fashion psychologist Prof. Karen Pine to conduct a live fashion experiment that shows how women use fashion to make themselves feel proud, empowered and happy.

Last year, T.J.Maxx conducted a study that found that women aren't fashion victims but rather use fashion as a tool to express their personalities (77%) and individuality (74%).

New York -- Online streaming video service Hulu will display interactive ads from Pizza Hut that will allow viewers to place orders on their computers or other devices right in the middle of the commercial.

Consumers will be able to place an order for pickup or delivery during the commercial, and then resume watching wherever they left off, according to the Washington Post. The ads will be shown on all platforms: desktop, mobile and internet-connected TV.

The Pizza Hut ads will debut this summer.

Canton, Mass. - Dunkin' Donuts, has launched “FinDD Eli”, an interactive on-the-cup instant win game available in the New York metro area. The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants, while supplies last

Pittsburgh - GNC Holdings Inc. is launching a month-long fundraising and awareness campaign for Run With Us at more than 5,000 GNC stores and online at GNC.com. Run With Us is a curriculum-based health-=and-wellness program that brings elite track & field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

Phoenix — Vestar has appointed Clint Marchuk VP of acquisitions. His responsibilities include identifying, evaluating and carrying out shopping center acquisitions in Arizona, Utah, Colorado, New Mexico and Texas.

Easter may be over but Nickelodeon and Nordstrom are hoping rabbit inspired merchandise continues to resonate with shoppers this spring.

Staples has unveiled a new plan called EasyTech Total Support, which provides consumers and small businesses with comprehensive technology services for both their new and old PCs, including upgrades, maintenance and installations.

The service builds on the company’s EasyTech program launched in 2007.

GNC is launching a month-long fundraising and awareness campaign for Run With US! at more than 5,000 GNC stores and online at GNC.com.

Run With US! is a curriculum-based health and wellness program that brings elite track and field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.